International Women’s Day
In celebration of International Women's Day, we proudly launched the "Be Bold For Change" campaign, which encourages women worldwide to promote gender equality and social justice.
Our initiative began by creating an art installation showcasing over 40 wall posters. Additionally, we developed an interactive 'create your own' poster tool website, empowering everyone to craft a personalized pledge and download a unique poster.
People shared it across social channels and proudly displayed their pledges as their very own profile photos.
The campaign was recognized as "Best Design" by London Design Week.
Online poster generator
It was a simple and powerful digital tool that allowed women to personalize a pledge and choose a female graphic that represents herself.
We've been incredibly lucky to have received generous donations of OOH space – that's over 300 billboards spread across the country!
Furthermore, our poster's extended well beyond our initial network, becoming a powerful tool to amplify women's voices during the Women's March.
Together, we will boldly move forward, championing change and fortifying our message with each new pledge.
What I did: Concept, Art direction, Illustration
Agency: Eleven Inc