Pampers

Pampers was launching a new diapers series in Brazil, more flexible and softer. It was a great opportunity to create a fun print/poster campaign featuring this new product benefit.

* Run, baby, run. Pampers Flex. More mobility for your baby.

* Run, baby, run. Pampers Flex. More mobility for your baby.

* Run, baby, run. Pampers Flex. More mobility for your baby.

Concept, Art direction, Image retouching
Agency: F/Nazca Saatchi & Saatchi