Samsung — Flex Cam
Get ready to flip out over the Samsung Z Flip4! 🙃
We launched a global campaign centered on Flex Mode, which allows you to take pictures and videos hands-free from all sorts of different angles. How cool is that?
This feature empowers users to explore self-expression from every angle while pushing the boundaries of mobile technology and social engagement.
Our social-first approach not only showcased the product but also sparked creativity, setting a new standard for digital campaigns.
To complete the experience, we collaborated with influencers worldwide, creating custom TikTok and Instagram filters that kept the excitement alive year-round. An original soundtrack perfectly captured the campaign’s energy, while the #FlexEveryAngle hashtag exploded, amassing 45.5 billion views on TikTok by the campaign launch 🔥.
Own Your Style.
Express Yourself from Every Angle
Capture the Celebration.
Snap the Sweetest Moments.
Flip into Action.
Show Off Your Coolest Tricks.
Flow with Freedom.
Capture Every Beat.
TikTok Filter
Influencers Collab
The Quirkier the Angle.
The Cooler the Selfie.
Behind the scenes
