That Lady Thing
That Lady Think was a natural progression from the International Women's Day initiative, created to inspire myself, future generations, and to keep elevating women’s voices. We decided to take it further by building a physical space for connection. Using a social phenomenon, it became a platform for people to share the everyday realities that affect women.
It’s an interactive art exhibit—a space to paint a picture of present-day sexism.
At its core, it’s a collective statement on the wage gap, gender bias, women in leadership, and objectification.
Styled as “part speakeasy, part speak out,” it’s a pop-up with purpose.
It's a socially conscious social club.
A destination for conversation.
A place, where style meets substance.
The patriarchy gets a makeover.
Selfies get self-aware.
We did The Lady Factory.
The Wallflowers
Art nouveau and geometric patterns inspired the wallpapers, at the first glance, they are bold, poppy graphics. On closer look, each reveals a story about women's lives today.
The Corporate Climb
Got a case of missing rungs? So do I! We create a corporative ladder for women who want to try to climb up to the end. Only 5% of women will make it to the top.
The Sea of Objectification
Every morning, we wade into the familiar waters of misconduct. Ladies, soak up the sea change—the tides, they are changin'!
The Wage Gap Money Grab
Is it a game of skill? No! it's a game of chance.
Women's tried their luck to close the wage gap.
PRESS.
What I did:
Concept, Art direction and Illustration
Agency
Eleven Inc