Cirque du Soleil
I had the incredible privilege of crafting the entire calligraphy collection for a Cirque du Soleil production. My handiwork adorned billboards, posters, t-shirts, and printed programs, becoming an integral part of the spectacle's visual identity.
Aria Casino Resort
The video encapsulates the essence of the exclusive ARIA experience, highlighting every unexpected indulgence and privilege orchestrated by our concierge team—available anytime, anywhere, with graceful precision.
Gatorade
Gatorade rehydrates, replenishes and revives you.
To illustrate this statement we placed Gatorade bottle caps on commercial building and shopping mall's ceiling.
Concept and Art direction
Agency: Almap BBDO
Virgin America
Virgin America wanted to give people who have never flown with them a way to experience the cabin firsthand before booking their ticket.
We let people test-drive their seats before booking their next flight. Thanks to a partnership between Virgin America and Google, Street View became the perfect technology to capture a 360-degree view of the inside of the aircraft.
Results
10MM earned impressions
305 overall impressions
Drove 513,952 site visits
Impacted 9972 flight searches
15% overall life in unique site traffic
Worldwide news coverage
Operation Smile
Operation Smile is a nonprofit medical service organization providing cleft lip and palate repair surgeries to children worldwide. In Brazil, cleft lip and palate occurs in about 1 in 600 births.
We had to find an elegant execution to raise awareness of cleft issues, and incentivize donations from corporations in Brazil.
Copy: “A simple detail can leave a forever mark on child’s life”
Concept and Art direction
Agency: F/Nazca
Dignity Health
Feel More Like Your Old Self - Orthopedics
Most health care advertising is, well, boring. We set out to not be. Using vintage found footage from various eras, we wanted to tap into our key demographic’s nostalgia and remind them that with a new knee, you very well could get your old moves back.
Greenpeace
*That's the problem: whatever man touches, he spoils it. Help reverse this situation.
With a photosensitive print, the ad will change the color when the reader touch the magazine´s page.
Concept, Art direction, Design.
Agency: Almap BBDO