Samsung Launch Teaser
For the launch of Samsung's latest mobile device, we teased its stunning Mystic Bronze color without giving away too much about the product.
We went all out by taking over a massive 4D outdoor display in Seoul, South Korea. The centerpiece of the teaser was a mesmerizing animation that told a simple yet captivating story designed to spark people’s imaginations.
It all began with a single drop that morphs and transforms, using visual metaphors to blend work and play while showcasing features like SPen functionality, game console, music, and the unique Flip design.
70 million views on the video assets
2.9 million clicks on samsung.com
+ 8.6 million views on Twitter
50% increase in mobile sales
