Helix
Helix can sequence your DNA and give you personalized recommendations on what to eat, which exercises to do, and even which wines you'll love.
To introduce them, we emphasized what sets Helix apart: all the DNA results you can get with them.
Our goal was to show how Helix can help people make better choices for their health, fitness, nutrition, and more. So we launched our tagline, "Crack Your Code,"
and illustrated people in exaggerated circumstances taking control of their lives with the new knowledge they gained from Helix.
Behind the scenes
Concept, Art direction
Agency: Eleven Inc